Albion College

I redesigned the above-the-fold section of Albion College’s homepage with one goal: increase prospective student enrollment. Drawing inspiration from top-performing university websites, I applied core direct response principles clear self-interest copy, a benefit-driven headline, and a two-CTA layout tailored to different stages of visitor intent.

I chose imagery that builds trust and credibility while enhancing the emotional connection with the brand.

Seeing as Albion College is my alumni college, I had a lot of fun doing this redesign for free!